LAYER 1 / OPEN-SOURCE FRAMEWORK
Every business runs three functions. Most only run one well.
Position → Promote → Maximize. Nine modules. This is the operating theory underneath everything Business Maximizer® installs — published in full, free to use in your own business, with attribution.
LICENSE: OPEN — USE, ADAPT, TEACH. ATTRIBUTION: BUSINESS MAXIMIZER®
Position
Know your market and package what you sell so the right people choose you.
OPEN POSITION MODULESPromote
Connect, deliver value, and attract your target audience so demand runs without you.
OPEN PROMOTE MODULESMaximize
Scale sales, retention, and revenue streams so the business compounds.
OPEN MAXIMIZE MODULESSEQUENCE MATTERS: POSITION FEEDS PROMOTE. PROMOTE FEEDS MAXIMIZE. SKIPPING AHEAD IS THE MOST COMMON FAILURE MODE.
FORM BM-F/03 — TERMS OF USE
What "open source" means here
The framework is free. Not "free with a call booked." Free the way a published standard is free: take it into your business, adapt it to your market, teach it to your team, build your own tools on top of it. The only condition is attribution — the work carries the Business Maximizer® name because a framework without a source tends to come back unattributed and watered down.
Why publish the core theory? Because the theory was never the scarce part. Every owner who has read Traction or E-Myth already suspects the functions below. The scarce part — the part that decides whether any of it survives a busy quarter — is measurement, cadence, and an operating system that keeps running when the founder leaves the room.
This is Layer 1 of three.
Honesty about scope: the framework tells you what a healthy business runs. It does not, by itself, make one run. Two further layers sit above it.
LAYER 2 — NOW PUBLISHED
The Six Pentagons
Beneath the three functions sits the architecture layer from the original Business Maximizer® Framework document: the Quantified Enterprise — the foundational kernel — plus five documented pentagon systems that move its numbers: Giver, Growth Metrics, Dot Com Simplified, Market Positioning, Profit Maximizer. Published in full, diagrams intact, condensed for length.
The nine modules
The framework is free. The instruments are installed.
You can run the framework yourself — most owners start here. When the invisible operating system is the problem, that's what BM-OS installs.
The Thirty-Day Diagnostic scores which of the three functions is actually running in your business — with numbers, before any call.